Nicole Scherer

CURRICULUM VITAE

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Hi, my name is Nicole and I’m an adaholic and artaholic!
I aim to inspire with my passion for big ideas and beautiful crafted design combined with world-leading interactive technology, but also integrated within the traditional space. 

Story 1st. Technology 2nd.

As an integrated Art Director, I help national and international brands create and design memorable and innovative experiences to engage audiences and create brand awareness from concept, strategy to production. I have created campaigns in Australia and Europe.

Experience


FREELANCE ART DIRECTOR
Australia. Europe.China 

[March 2013 – present]
@Vice Media/Virtue, Renault, Heineken, Stibitzer Cider, Almdudler/HIV, Dacia, Lexus, 3 Mobile
@AKQA Sydney, Clients: Disney, Mentos, Bupa

@Cheil, Clients: Samsung
@Yakusan, Clients: Coca-Cola Company
@B.B.E., Clients: Medibank/Mardi Gras 2018
@Saatchi & Saatchi, Clients: Bank of Melbourne
@Promised Film 2017
@Clemenger BBDO Melbourne, Clients: Myer, QIC|GRE
@
Merchan
twise Melbourne, Clients: Disney, Melbourne Star, Jacklinks/Family Guy, Wu-Tang Clan/Diva Vodka
@Grain & Pixel Shanghai, Clients: PwC, Porsche, General Electric, Diesel, helloworld, Coca-Cola, Cadbury
@Razorfish/SapientNitro Sydney, Clients:  P&O Cruises, InvoCare
@REA Group Melbourne, Clients: realestate.com.au
@Serviceplan One Frankfurt, Clients: Lufthansa, Voeslauer Water
@Leo Burnett Melbourne, Clients: Honda , 7-11, Old El Paso, 2014 Formula 1 Australian Grand Prix Sponsorship
@CHE Proximity, Clients: Telstra, GE – 28 Degrees, Business Spectator
@Gemba, Clients: Telstra Sponsorship ‘AFL & NRL Finals’
@The Brink , Festivals: Rainbow, Burning Seed, Earthcore, Earth, Yemeya 2015 & 2016

INTERACTIVE ART DIRECTOR
[August 2012 – March 2013]
@tkm9, Clients: Coca-Cola, Fanta, Jim Beam, Mount Franklin, General Electric, Foxtel, Collingwood FC, Madza, Optus, KIA, Ethiad Airways

FREELANCE INTEGRATED ART DIRECTOR
[April 2011 – June 2012]
@CumminsRoss , Clients: SA Government, Carsguide.com, Deakin, Ski Yogurt, Rebellion Rum, Jeep
@BWM , Clients: Kmart, GE Money
@Fuel Agency , Clients: City of Melbourne (integrated campaign / pitch)
@Gemba, Clients: Telstra Sponsorship ‘AFL & NRL Finals’ [brand activation / pitch]

SENIOR GRAPHIC DESIGNER
[September 2009 – December 2010]
@PwC Melbourne, In-house: tenders, proposals, event collateral, press ads, brochures & flyers

SENIOR GRAPHIC DESIGNER
[January 2008 – May 2009
@Thrive PR + Communications, Clients: Mattel, Callaway Golf, Polaroid, Borders, Sharpie, Vitasoy, Franck Mueller, Kraft, MCC, Tourism Victoria, The Cancer Council

MID-WEIGHT GRAPHIC DESIGNER/ART DIRECTOR
[March 2007 – December 2007]
@Sensationnel London

GRAPHIC DESIGNER/ART DIRECTOR
[March 2006 – March 2007]
@JWT London, Clients: Rimmel Cosmetics, Esprit, Timotei, Beckham Fragrance, Sunsilk, Evans, de Beers

FREELANCE ART DIRECTOR
[February 2006]
@Scholz & Friends London, Clients: Bayer

DIGITAL GRAPHIC DESIGNER
[June 2002 – January 2003]
@Saatchi & Saatchi Frankfurt, Clients: Audi, Telecom (T-Mobile), Commerzbank, Allianz Insurance, Rammazzotti

DIGITAL GRAPHIC DESIGNER
[January 2002 – June 2002]
@Fraunhofer Research Institute for Engineering Stuttgart

FREELANCE DIGITAL GRAPHIC DESIGNER
[August 2001]
@exact advertising Rastatt, Clients: City of Rastatt, Daimler Chrysler AG

INTERACTIVE GRAPHIC DESIGNER
[August 1998 –August 2001]
@netpioneer GmbH Karlsruhe, Clients: Irish Tourist Board, Hongkong Tourist Board, New Zealand Tourist Board, CeBit 2001

Education


RMIT UNIVERSITY [2004 – 2005]
Bachelor of Communication Design [Advertising], Overall result: 85%

KARL-HOFER-UNIVERSITY [1999 – 2001]
Bachelor of Print and Digital Media [Digital Media], Overall result: 85%

Fun Stuff


I’m a social butterfly and just being German, my passions are new technology, travel, music, photography, kickboxing, fashion, and art exhibitions.