Nicole Scherer

Activation, Experiential, Showcase

General Electric

GE Works…


GE wanted to showcase how they are helping Australia, thus we created a 3D OOH gesture based interactive game that immerses users in the world of GE. This activation got rolled out multiple times within the past 5 years around
the world. This educated consumers by learning how GE helps throughout Australia,
with arms outstretched challenging them to discover all 6 zones and picked up boosters along the way.
Spread your arms and fly through the world of GE…