Nicole Scherer

Digital, Mobile App, Showcase, Social

Lufthansa

The Christmas Workbench


In the lead up to Christmas, Lufthansa created an online game for their travel experts
to win and gain valuable insights.

In addition Miles & More developed a simple mobile app The Xmas Shaker – Shake it or Take it (DDP Awards: 1xGold, 2xSilver, 3x Bronze) comprising all awards and opportunities that participants have to earn miles. A promotion, where customers could win one of 169,000 gifts from the world of Miles & More and its partners every day, just by shaking their mobile device.


Microsite/Online GameLufthansa Experts.



Mobile App/Mobile GameLufthansa Miles & More