Nicole Scherer

CURRICULUM VITAE

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Hi, I’m Nicole and I aim to inspire with my passion for big ideas and beautiful crafted design combined with world-leading interactive technology, but also integrated within the traditional space.

Story 1st. Technology 2nd.

As an integrated creative, I have worked on both agency and client side, across all categories and with some of the biggest national and international brands. I helped to create and design memorable and innovative experiences to engage audiences. I created brand awareness from concept, strategy to production for campaigns in Australia, China and Europe.

My experience reaches from building a creative department up to 25 staff, working in a fast-paced environment with global partners in different time zones & cultures. I love to see people thrive and become the person they want to be; being who they are.

I curated a street art exhibition called ACE 2021 featuring Arkie Barton, Dvate, David Lee Pereira, George Rose, House of Meggs, Justine McAllister, Mike Makatron, Minna Leunig, Nicki Killick, Nick Azidis, Paink, Rose Staff,
and Robert Michael & Lyn-Al Young.

Experience


HEAD OF CREATIVE SERVICES
Melbourne, Australia 
[July 2019 – June 2021]
Tennis Australia

Successfully built a 360 degree in-house creative team servicing all needs from traditional and non-traditional advertising, branding, experiential & activation, social & video content and motion and animation design from concept to final production.

Overseeing and leading the team to success which tells the stories of Tennis Australia – from the discovery of who our Australian players really are, celebrating the global tennis superstars, stories about the events and sharing the beliefs as an organisation reporting into the CMO.

Supporting and coaching the creative team on their weekly tasks and their development. I value the power of emotive storytelling, great design, incredible craftsmanship, professional discipline, and being a creative thinker. Every day I’m inspired by being a key part of creating content and experiences that engage people in tennis – either playing, watching or attending events. By leading and building the creative engine behind the business, I bring creativity, inspiration and joy, and bring them to life.

I curated a street art exhibition called ACE 2021 featuring Arkie Barton, Dvate, David Lee Pereira, George Rose, House of Meggs, Justine McAllister, Mike Makatron, Minna Leunig, Nicki Killick, Nick Azidis, Paink, Rose Staff, and Robert Michael & Lyn-Al Young.

FREELANCE VISIONARY/CREATIVE DIRECTOR/ART DIRECTOR
Australia. Europe. China 

[March 2013 – present]
@Vice Media/Virtue, Renault, Heineken, Stibitzer Cider, Almdudler/HIV, Dacia, Lexus, 3 Mobile
@AKQA Sydney, Clients: Disney, Mentos, Bupa

@Cheil, Clients: Samsung
@Yakusan, Clients: Coca-Cola Company
@B.B.E., Clients: Medibank/Mardi Gras 2018
@Saatchi & Saatchi, Clients: Bank of Melbourne
@Promised Film 2017
@Clemenger BBDO Melbourne, Clients: Myer, QIC|GRE
@
Merchan
twise Melbourne, Clients: Disney, Melbourne Star, Jacklinks/Family Guy, Wu-Tang Clan/Diva Vodka
@Grain & Pixel Shanghai, Clients: PwC, Porsche, General Electric, Diesel, helloworld, Coca-Cola, Cadbury
@Razorfish/SapientNitro Sydney, Clients:  P&O Cruises, InvoCare
@REA Group Melbourne, Clients: realestate.com.au
@Serviceplan One Frankfurt, Clients: Lufthansa, Voeslauer Water
@Leo Burnett Melbourne, Clients: Honda , 7-11, Old El Paso, 2014 Formula 1 Australian Grand Prix Sponsorship
@CHE Proximity, Clients: Telstra, GE – 28 Degrees, Business Spectator
@Gemba, Clients: Telstra Sponsorship ‘AFL & NRL Finals’
@The Brink , Festivals: Rainbow, Burning Seed, Earthcore, Earth, Yemeya 2015 & 2016

INTERACTIVE ART DIRECTOR
[August 2012 – March 2013]
@tkm9, Clients: Coca-Cola, Fanta, Jim Beam, Mount Franklin, General Electric, Foxtel, Collingwood FC, Madza, Optus, KIA, Ethiad Airways

FREELANCE INTEGRATED ART DIRECTOR
[April 2011 – June 2012]
@CumminsRoss , Clients: SA Government, Carsguide.com, Deakin, Ski Yogurt, Rebellion Rum, Jeep
@BWM , Clients: Kmart, GE Money
@Fuel Agency , Clients: City of Melbourne (integrated campaign / pitch)
@Gemba, Clients: Telstra Sponsorship ‘AFL & NRL Finals’ [brand activation / pitch]

SENIOR GRAPHIC DESIGNER
[September 2009 – December 2010]
@PwC Melbourne, In-house: tenders, proposals, event collateral, press ads, brochures & flyers

SENIOR GRAPHIC DESIGNER
[January 2008 – May 2009
@Thrive PR + Communications, Clients: Mattel, Callaway Golf, Polaroid, Borders, Sharpie, Vitasoy, Franck Mueller, Kraft, MCC, Tourism Victoria, The Cancer Council

MID-WEIGHT GRAPHIC DESIGNER/ART DIRECTOR
[March 2007 – December 2007]
@Sensationnel London

GRAPHIC DESIGNER/ART DIRECTOR
[March 2006 – March 2007]
@JWT London, Clients: Rimmel Cosmetics, Esprit, Timotei, Beckham Fragrance, Sunsilk, Evans, de Beers

FREELANCE ART DIRECTOR
[February 2006]
@Scholz & Friends London, Clients: Bayer

DIGITAL GRAPHIC DESIGNER
[June 2002 – January 2003]
@Saatchi & Saatchi Frankfurt, Clients: Audi, Telecom (T-Mobile), Commerzbank, Allianz Insurance, Rammazzotti

DIGITAL GRAPHIC DESIGNER
[January 2002 – June 2002]
@Fraunhofer Research Institute for Engineering Stuttgart

FREELANCE DIGITAL GRAPHIC DESIGNER
[August 2001]
@exact advertising Rastatt, Clients: City of Rastatt, Daimler Chrysler AG

INTERACTIVE GRAPHIC DESIGNER
[August 1998 –August 2001]
@netpioneer GmbH Karlsruhe, Clients: Irish Tourist Board, Hongkong Tourist Board, New Zealand Tourist Board, CeBit 2001

Education


RMIT UNIVERSITY [2004 – 2005]
Bachelor of Communication Design [Advertising], Overall result: 85%

KARL-HOFER-UNIVERSITY [1999 – 2001]
Bachelor of Print and Digital Media [Digital Media], Overall result: 85%

Fun Stuff


I’m a social butterfly and just being German, my passions are new technology, travel, music, photography, kickboxing, fashion, and art exhibitions.