Nicole Scherer

Activation, Event, Experiential, Installation, Showcase, Social

AO Sponsorship Activations

AO Sponsorship Activations


Over 1m+ fans experience all the Australian Open has to offer – exceptional tennis,
amazing atmosphere and a new look Grand Slam Oval showcasing the world’s best food,
entertainment and retail. Fans respond to the changes, with a record attendance,
and the highest overall fan satisfaction on record.


Four Pillars - Four Pillars of Life
Four Pillars - Four Pillars of Life
Four Pillars - Four Pillars of Life
Four Pillars - Four Pillars of Life

Four Pillars. Four Pillars of Life.
A bar which explores the precious process of gin-making, from the magnificent copper stills
to the rare botanicals sourced from around the world. Tough industrial elements of copper
softened by pops of greenery. Carl and Wilma replicas will be on show,
with the look and feel based off these one-of-a-kind commissioned pieces.

Credits: Nicole Scherer (Creative Director), Igor Petrusev (Art Director),
Kate Foley (Copywriter), Craig Holes (Senior 3D Renderer).
©2019. Concept only.

 

eBay - The Mothershop
eBay - The Mothershop
eBay - The Mothershop
eBay - The Mothershop

 

eBay. The Mothershop.

We all know eBay is the biggest market place in cyberspace,
so let’s bring that truth to life in a fun, interactive way at the AO – by building a large,
eBay branded UFO/ Mother Shop! It will offer out of this world value on Australia’s top brands
It will offer the latest tech and brand new product ranges – It’s run by tennis loving aliens!

An eBay branded Zero Gravity experience will be positioned
in the Ball Park, tying in with our Mother Shop theme.

Credits: Nicole Scherer (Creative Director), Gareth Fitzpatrick (Senior Copywriter),
Craig Holes (Senior 3D Renderer), Bonnie Eichelberger (Illustrator).
©2019. Concept only.

 

eBay - Open Wishes
eBay - Open Wishes
eBay - Open Wishes
eBay - Open Wishes

 

eBay. Open Wishes.

We create a premium gallery, featuring glass display cases and podiums rare
and coveted player items, valuable tennis memorabilia, historical items etc.
All will eventually be auctioned for charity. An activity that we then create content and PR from.

We also customise the AO and turn it into a wishing tree for fans. 

Credits: Nicole Scherer (Creative Director), Gareth Fitzpatrick (Senior Copywriter),
Craig Holes (Senior 3D Renderer), Bonnie Eichelberger (Illustrator).
©2019. Concept only.

 

Vitasoy - Milkbar
Vitasoy - Milkbar
Vitasoy - Milkbar
Vitasoy - Milkbar

 

Vitasoy. Milk Bar.

Credits: Nicole Scherer (Creative Director),
Luke Falkland-Brown (Senior Copywriter), Craig Holes (Senior 3D Renderer).
©2020. Concept only.

 

Sukin - Living Structure
Sukin - Living Structure
Sukin - Living Structure
Sukin - Sustainable Spa
Sukin - Sustainable Spa
Sukin - Sustainable Spa

 

Sukin. The Sustainable Spa & Living Structure.

Credits: Nicole Scherer (Creative Director),
Luke Falkland-Brown (Senior Copywriter), Craig Holes (Senior 3D Renderer).
©2020. Concept only.