ACE2021 (Art Community Engagement)
Nicole Scherer (Curator/Visionary/Creative Director),
Tom Nickeas & Lillian Cutts (Art Direction & Motion),
Jessie Oliver (Senior Designer), Herschel Kissinger (Copywriting).
In 2020, back-to-back lockdowns left Melbourne’s bustling streets bare,
leaving street artists without a canvas. It was a year of challenge and loss,
but through it all creativity prevailed.
In a world first we transformed a tennis event into a street art exhibition which also was
the first during a COVID challenged world. ACE provided a stage for 15 world-renowned artists
who exhibited and transformed on-site hoardings into canvases
which breathed new life into a city once famous for not only sport
but creative culture and giving them a much-needed platform for their work to be seen.
Featuring Arkie Barton, Dvate, David Lee Pereira, George Rose,
House of Meggs, Justine McAllister, Mike Makatron, Minna Leunig, Nicki Killick,
Nick Azidis, Paink, Rose Staff, and Robert Michael & Lyn-Al Young.
Sensitive to the crowd restrictions that were placed on the event,
for those unable to see the exhibition in person, the gallery experience was captured
and repurposed online for all to around the world.
The exhibition took off, achieving global coverage through broadcast and PR
and to our delight was even shared organically by some of the biggest names in the game,
including Novak Djokovic, Naomi Osaka, Ash Barty and Rafael Nadal.
The project helped kick Melbourne’s artistic community back into gear,
sparking a post COVID renaissance which gave hope for a new cultural chapter for the city.
Thank you to everybody involved to make it happen!
ACE2021. See what Melbourne makes.
#aoace #ausopen. Social Media.
Live on Channel 9. Broadcast & Public Relations.
ACE2021. Photo Gallery.
Photography Credits: Holly Hawkins; @hollyhawkinsphoto,
Vince Caligiuri; @vinnycenzo_ig, Fiona Hamilton; @fionahamiltonphoto