Nicole Scherer

Digital, Showcase, Social

Jack Link’s/Family Guy

Be like Peter, be a meat eater.

Jack Link’s Beef Jerky Australia licensed the hugely popular Family Guy franchise in a truly unique and integrated content marketing strategy. A limited edition, Jack Link’s Family Guy pack was released, along with a fun and edgy marketing campaign that taps into the awesome comedy of Family Guy which is shortlisted for the LIMA Awards 2017.

Phase 1. It starts with a bag as it’s quite a coup that Jack Link’s managed to convince Peter to come on board for
12 months! Peter can be a little unorthodox as an ambassador and tends to show his love for Jack Link’s Jerky
in his own way… he doesn’t always get it right, but it’s pretty funny so Jack Link’s share it anyway!

Phase 2Peter starts calling on his friends and family to help promote his Jerky pack.
Stewie, Brian, Quagmire and others are more than willing to get involved.