Nicole Scherer

Activation, Event, Social

Mazda 2/Future Music Festival

El Servo


A space was created for Mazda 2 to allow Future Music Festival’s crowd to Relax, Recharge and Reconnect.
The AR video wall saw thousands of people danced the Dance of the Dead-Set Awesome,
and took away printed photos of themselves dancing
with the la mariachi. Photos were then uploaded on Facebook as the experience came to a close.