Nicole Scherer

Charity, Digital

Merchantwise Christmas

Be their Santa


This year Merchantwise shared their luck! Rather than sending out Christmas cards,
Merchantwise donated on client’s behalf to worthy charities. By picking a parcel from a Wish Box,
clients got a donation which could range from $3.50 (the cost of a card and postage) up to $100!
They then could choose which charity they would like to give the money to.
Clients would put on their red hat & beard, because they were Santa to those less fortunate.

In order to emphasis this spirit within the design, we created hand-drawn illustrations
and coloured them in and used real children drawings in our animated case study.