Nicole Scherer

Branded Content, Social, Television



Ash Barty encourages girls to keep playing sport in the new
#playforyou campaign by Tennis Australia.

By 18, 1 in 3 girls give up on sport. To reverse this, Tennis Australia and Ash Barty
have teamed up to inspire girls across the country to play sport. Her message to Australian girls
is to stop listening to what others say and to play tennis for themselves. #playforyou

#PlayForYou. TVC & Social Media Campaign.

Nicole Scherer (Creative Director),
Nathan Primmer (Writer/Director/Producer),
Igor Petrusev (Senior Visual Designer