Nicole Scherer

Activation, Digital, Showcase, Social



To promote their new Spring/Summer Collection, Sportsgirl delivers anything but your typical magazine distribution. Taking the fun, nostalgic aesthetic of an old-school ice cream van and, in an exciting fusion of the old and the new, the hip fashion brand turns the campaign into a interactive experience.

Users are invited to scan an item of their clothing and once registered, are handed an icy pole matching the colour of their garment via a trap door built into the van, seamlessly mixing digital and human interaction.