Nicole Scherer

Experiential, Promotion


Do it for real

Yogurt is one of women’s secrets. It’s convenient, simple, and delicious.

Giving women a foretaste of Tinder which is simple
with a flirty interface that is undeniably fun.

In a B2B with Yoplait, Tinder handed out yoghurt tubs to women
in public places. Once they opened it – and do what everyone does
with yoghurt lids – a hidden message was revealed.